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WEB

Site Review

  • Project Strategy and Management
  • Best practices - usability
  • Best practices - search engine optimization
  • Review google analytics
  • Make recommendations
  • Implement recommendations

Site Submission to Directories

  • Review what’s been submitted
  • Submit what’s not been submitted (additional fees where required for submission are extra)

Press Release Submission

  • Optimize press releases
  • Submit releases to search engine and others (platform fee extra)

Keywords

  • Project Strategy and Management
  • Keyword research – industry and competitor*
  • Edit provided content to include top keywords from research*

Online Advertising (additional fees for advertising platform costs are extra)*

  • Project Strategy and Management
  • Keyword research
  • Set up campaign
  • Set up Landing pages/ Graphics Design if needed
  • Monitor campaign(s)
  • Campaign reporting and recommendations for any adjustments*

SOCIAL MEDIA


Channel Management
  • Project Strategy and Management
  • Channel building (including Google Places)
  • Graphics creation/editing
  • Posting at regular intervals (edit content provided by organization to fit channels, some curation)
  • Content calendar creation (with organizational content input and approval)
  • Best practices recommendations
  • Monitor social channels at agreed upon periods – respond appropriately
  • Monthly reporting

Blog

  • Project Strategy and Management
  • Blog posting from content provided by organization
  • Edit content to contain important search keywords
  • Suggest Content Ideas
  • Monitor blog

Video

  • Project Strategy and Management
  • Video production from conceptualization to final product (costs for videographer and editor extra)

Social Media Advertising

  • Project Strategy and Management
  • Keyword research
  • Set up campaign(s)
  • Set up Landing pages/ graphics design if needed
  • Monitor campaign(s)
  • Campaign reporting and recommendations for any adjustments

Email Marketing
(additional fees for email marketing platform are extra)
  • Project Strategy and Management
  • Build email newsletter template
  • Build newsletter signup on site
  • Curate content based on organizational content/organizational goals/search terms
  • Send monthly newsletter
  • Regular reporting and recommendations for any adjustments

Webinars (Email list building, client acquisition)
  • Project Strategy and Management
  • Build webinar content – from provided presentation
  • Facilitate webinars

Graphics/Print
  • Project Strategy and Management
  • Full print and web graphic design services
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